Download PDF by Derek Hansen,Ben Shneiderman,Marc A. Smith: Analyzing Social Media Networks with NodeXL: Insights from a

By Derek Hansen,Ben Shneiderman,Marc A. Smith

ISBN-10: 0123822297

ISBN-13: 9780123822291

companies, marketers, participants, and govt organizations alike want to social community research (SNA) instruments for perception into developments, connections, and fluctuations in social media. Microsoft's NodeXL is a unfastened, open-source SNA plug-in to be used with Excel. It offers quick graphical illustration of relationships of complicated networked facts. however it is going extra than different SNA instruments -- NodeXL used to be built by means of a multidisciplinary staff of specialists that assemble details reports, laptop technological know-how, sociology, human-computer interplay, and over twenty years of visible analytic idea and data visualization right into a basic device an individual can use. This makes NodeXL of curiosity not just to end-users but in addition to researchers and scholars learning visible and community analytics and their software within the genuine world.
In Analyzing Social Media Networks with NodeXL, participants of the NodeXL improvement staff as much as supply readers with a radical and useful advisor for utilizing the device whereas additionally explaining the improvement at the back of each one function. mixing the theoretical with the sensible, this booklet applies particular SNA directions on to NodeXL, however the thought in the back of the implementation should be utilized to any SNA.
to profit extra approximately examining Social Media Networks and NodeXL, stopover at the companion site at mkp.com/nodexl

  • Walks readers via utilizing NodeXL whereas explaining the speculation and improvement at the back of every one step, supplying takeaways that can apply any SNA
  • Demonstrates how visible analytics study might be utilized to SNA instruments for the mass market
  • Presents readers with case stories utilizing NodeXL on renowned networks like e mail, fb, Twitter, and wikis

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Analyzing Social Media Networks with NodeXL: Insights from a Connected World by Derek Hansen,Ben Shneiderman,Marc A. Smith


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